Ladies’ Common Fashion Brands

Nowadays people treat perfumes as a must for their wardrobe and make up. It is not just the women who do this but it is now spreading to men as well. Perfume must be worn daily to enhance sophistication and classy dressing. Since perfumes will make you smell good, everyone will want to be near you.

Women like to choose a particular type of perfume that they form a habit of wearing everywhere they go. It is good but you can make it even better if you can make the mixing of different aromas into one fantastic scent work for you. It will enable you to make a fashion statement of your very own. Have a look at the greatest names in the ladies perfume world.

A look at Lovely by Sarah Jessica Parker will show you why it is the most popular with ladies, a habit that will be here for quite a long time still. Compare this to Armani’s Aqua di Gio and you will understand why these two are the greatest scents on earth for ladies.

If Armani is a giant in fashion industry it is the same for perfumes, for both men and women.

The single mention of Armani Code rings a bell with all women. It gives you a little whiff of wood, ginger and honey all wrapped up in one spray.

Most ladies find Lacome’s Attractio quite irresistible because of its rich scent, and then there is the Flower Princess from Vera Wang which is also very luxurious. It has some citric and flower smell. Older women go for Eternity but the younger ones like the fabulous Curve Kicks made by Liz Clairborne.

Ever fresh scent of Lacoste’s Touch of Pink is loved by women who are very active. Opium promises oriental sophistication.

Now you can understand why nobody should have any excuse for not wearing one scent of perfume or the other. The stores are awash with all types to suit every taste and preference. If you can know which particular type suits you, it will become your style and fashion.

2015 May Be the Year to Try Out New Fashion Brands

If you have been paying attention to the US national spending trends on clothing since 2011 you will notice that there has been some interesting changes in how the US, along with the rest of the world, shops for clothing. According to the US Department of Labor Statistics the Average Annual expenditures on Apparel shopping had been declining steadily since the 2011 annual average of $1,740 to a low point in 2013 annual average of $1,604, but in mid-2014 US apparel spending bounced back to annual average of $1,706 and is expected to continue to increase. During those same years a rebound trend was noticed in US made clothing which resulted in a 6.2% increase in sales.

Along with that The American Apparel & Footwear Association (AAFA) President and CEO Juanita D. Duggan announced in January/2015, “apparel and footwear contributed a record $361 billion to the U.S. economy in 2013, a bigger contribution than new cars, alcohol, toys, or practically any other industry.”

So what does all this mean exactly? Are we spending less but now have more clothes? Is the American clothing manufacturing industry back on top? Well not really, even with the record breaking increase 97% of all apparel sold in the US is still imported. What it does mean is that consumers are out there spending again and are buying more products. The recession mixed things up in all industries and as we continue to bounce back from it, more and more fashion trends get moved around in the mix. A new economy brings in new opportunities for new ideas, new brands and new designs to enter the picture.

But was this shifting in the fashion industry by accident or by design? Interestingly enough in early June/2015 during an agricultural forum held by the World Trade Organization the US accused China for the surging polyester content of wardrobes the world over as they claimed China has been stockpiling huge amounts of cotton for years which has led to “an increase in the use of polyester to the detriment of all cotton-producing countries.”

Other accusations said were that China is paying out huge subsidies to its cotton sector, about $5.1 billion in the 2013-2014 growing season. Between these outlays and its stockpiling, China is causing cotton prices to plunge on the international market altogether.

But is that the only reason prices have fallen? Maybe not, as China also cut back on its cotton imports which left much more cotton for the rest of the world to purchase and they also improved their polyester’s quality over the years thanks to declining oil prices, which would make polyester cheaper as China exports massive amounts of.

So what does this mean for the consumer? Well regardless of the country relations there is one thing that is evident, as clothing materials have gotten cheaper the quality for lesser known brands have gotten better. This has opened up the door for other international countries to sell their products to world consumers, such as the small up trend of the South American ‘Butt-lift’ jeans, which have found a market in Canada, Australia and certain parts of the US.

Another trend that has been seen is lesser known brands have benefitted from this quality increase which allows them to openly compete with bigger brands. Smaller brands also experienced a large growth in Google searches between mid-2014 and mid-2015 like; Cello Jeans (68% average search increase in 12 months), GJG Denim (31% average search increase in 12 months), Flying Monkey Jeans (86% average search increase in 12 months) and Silver Diva Jeans (24% average search increase in 12 months).

So what are you waiting for? Try a new bold or fierce brand today and open up your wardrobe to the new Fashion possibilities as 2015 promises to be the year of fashion trend changes.

Fred Perry Clothing – A History and Informative Look at Britain’s Biggest Fashion Brand

Fred Perry clothing is one of Great Britain’s greatest contributions to the world. Started in the 1940’s by three-time Wimbledon tennis tournament winner Mr. Fred Perry, over the past 60 years the brand has grown from its humble sportswear origins into a brand that is recognised and respected across the whole world.

The clothing brand started when, towards the end of the 40’s, Mr Perry was approached by an ex-Austrian football player called Tibby Wegner. Wegner had developed a business mind after leaving profressional sports. He had developed a new type of sweatband, one that was much lighter and more flexible than all the others available at the time. Wegner wanted the new product to not only be endorsed by Fred Perry, but to carry his name. Mr. Perry accepted and the clothing brand was born.

The new style of sweat band was a massive success which was thanks in part to a very clever marketing campaign. The Austrian Businessman and British Tennis Player duo had further plans to expand the range of products available, but could not decide on a suitable logo. They both knew they wanted something that symbolised Fred’s life, but it was a difficult choice. Mr. Perry was well known to the British public not only for his tennis playing; but also his colourful love life (he had a string of high-profile relationships with many women, four of which he married), he was part of the budding celebrity culture (glitterati was a popular term for this at the time) and was he beginning to be recognised all across the world, which is especially admirable as this was before the time of gossip-focused media and mainstream television.

Fred’s idea for a logo was a pipe. He was a keen pipe smoker and felt this would make an ideal logo as it symbolises his personal life rather than his professional one. Tibby opposed this as he believed that it would be unpopular with Perry’s growing number of female fans. Between them they rejected many more designs until they finally settled on the Laurel Wreath. This logo has stayed with the brand to this day, and has become synonymous with British Heritage, find sportswear, polo shirts and, of course, Wimbledon championship.

The bridge between sportswear and street designer clothing happened during the 60’s and 70’s. The Fred Perry polo shirts had a surprising cult following from the ‘Mod’ culture of the time, who found it to be a perfect shirt in which to go about their activities. The polo shirts were made out of a very durable material, dealt with perspiration effectively and were aesthetically pleasing. Retailers were soon receiving requests from customers to ask Fred Perry to create polos with more colour on them (at this point, they only came in white), especially around the sleeve tips and collar.

In 2009, the clothing brand received a surge in its popularity and interest when they sponsored up-and-coming Scottish tennis player Andy Murray. Many of the nation’s rock and pop stars were also seen proudly wearing the label, including Gwen Stefani and Blur.

While the recent years’ of Fred Perry styles remain true in spirit to the traditional looks and feel that they have been known for for over 50 years, they are in no way opposed to experimenting with different styles with collaborators. Many big designers have worked with Fred Perry on collaborations and have created some stunning contemporary takes on the usual styles. Raf Simons is a fine example of this. In his collaborative work, he has re-imagined the conventional looks with a different approach, such as by using metallic material for the polo shirts or creating slim fitting but wool-filled Harrington jackets.